○ runners, cyclists, skiers, climbers, hikers, and strength athletes
○ a community of like-minded athletes in our 20s, 30s, 40s, and beyond
○ training to play, perform, and compete with more strength, endurance, and power
○ strength serves a greater purpose – preparing us to excel in the mountains
○ strength is the greatest asset we can build for ourselves
○ training should be challenging, rewarding, and it should always move us towards our goals
○ as a cooperative community, not a competitive one
○ with professional coaching and guidance, so we stay safe and on track
○ with bodyweight, kettlebells, sandbags, and sleds as our primary tools
