○ runners, cyclists, skiers, climbers, hikers, and strength athletes
○ a community of like-minded athletes of all ages – from our 20s to our 70s
○ training to play, perform, and compete with more strength, endurance, and power
○ we all deserve training designed and delivered for our individual goals
○ strength serves a greater purpose – preparing us to excel in life, and in the mountains
○ training should be challenging, rewarding, and it should always move us towards our goals
○ as a cooperative community, not a competitive one
○ with professional coaching and guidance, so we stay safe and on track
○ to build performance, durability, and longevity
